Are you an entrepreneur looking to obtain funding for your startup? You need a well-crafted pitch deck to persuade potential investors. A pitch deck is more than a presentation. It is a foundational tool to ensure your startup business success

What is a Pitch Deck & Why is It Important?

A pitch deck is a slideshow that aims to persuade investors to provide funding for your startup. It must clearly depict the vision for your startup idea, ensuring that you get the support of potential investors. 

Unlike traditional slideshows, pitch decks today use digital platforms like Figma or PowerPoint. It makes it easier for startups and entrepreneurs to showcase their vision compellingly! With all the tools available, creating a compelling pitch deck can be easy and challenging. It requires using the tools to highlight your vision and make investors believe in its viability as a business.

The best and most successful pitch decks focus on the thoughts and ideas of the startup. Each presentation consists of 10-15 slides. The entire presentation must be completed in 20 minutes or less.

Pitch deck guidelines for startups.

How to Craft an Irresistible Pitch Deck

Due to the competitive business landscape, a winning pitch deck is crucial in making partners and investors buy into your vision. Learn how to land that dream partnership with an impactful pitch deck.

1. Know Your Audience

When developing any kind of content, including pitch decks, it’s crucial to know your audience. Conduct market research to build the groundwork for writing an effective pitch deck. Use this information to tailor your pitch deck to appeal directly to your audience.

Know their pain points and learn to put yourself in their position. This step helps you analyze their unmet needs and craft your pitch to address them. 

In addition, knowing your audience helps you pick the right communication style for the pitch deck. Are you presenting to big-thinkers and decision-makers? If yes, you must make your pitch deck formal in tone. Some audience types prefer a conversational style. The research will inform your decision on which tone to use to make your messaging more relatable to your intended audience.

2. Use the Right Structure

A winning pitch deck must have an effective sequence and establish a compelling narrative for your vision. As mentioned above, you must limit your pitch deck to 10-15 slides. Each slide must focus on a critical point and avoid overloading each slide with information. If you do this, it can disengage the audience. 

Here is an example of the essential components you need for each slide of the pitch deck to help you create an effective structure:

  • Introduction – Provide a concise overview and unique value proposition.
  • Problem – Identify the specific problem you want to address.
  • Why Now – Explain why the problem on the previous slide must be addressed now. 
  • Solution – Present your proposed solution to the problem (your vision). 
  • Product – Discuss the product’s key features and benefits.
  • Market – Define the market size and insights on the product. 
  • Competition – Identify your competition and what makes you unique.
  • Marketing Strategy – Provide insight on how you plan on marketing the product or service to the target audience.
  • Projection – Create excitement by showing where you aspire the business will be after five years.  
  • Funding – Provide details on how you want to secure funding for your vision.  

3. Provide Concrete Data

In the previous section, you learned what you must have in your pitch deck to make potential investors and business partners want to collaborate with you. However, you must back it up with concrete data. Business professionals and investors need data to inform their decisions, or else you won’t be able to convince them that your vision is worth buying into.

To obtain the data, you need in-depth market research. Analyze trends and examine market projections and industry forecasts. A data-led approach will make your pitch deck more convincing. In addition, provide industry benchmarks to showcase how your vision stands out against industry standards and present ways to show how to gain market advantage.

You must also use data and numbers to showcase customer demand. Many investors like to see a certain appeal or demand for a product before they invest in it. 

Tips in writing successful pitch decks.

4. Visual Branding

Creating winning slides is about more than just the vision. It is how you present the ideas that matter, too. 

Avoid inconsistent color palettes and font sizes or styles. It can show a lack of organization or professionalism. Stick to a harmonious presentation using one primary color and one or two supporting colors. Choose colors that reflect your brand to reinforce your vision and make you visually stand out.

You should use high-quality images and videos to support the key points presented in the pitch deck slides. However, exercise restraint and use them only when necessary or they support the ideas you present. You can use images and visual tools, such as graphs or infographics, to support the data presented in the slides.

Stick to professional font styles when making a pitch deck, and avoid cluttering the page with unnecessary fluff.

5. Build a Compelling Story

A compelling pitch deck should have numbers and data to support your vision. However, it should not be devoid of emotions and should be relatable. 

Therefore, you must present a compelling story to engage your audience from start to finish. Incorporate relatable anecdotes when presenting problems and solutions. It is easier for the audience to engage with and maintain their attention throughout the presentation with real-life stories. It’s how you build connections!

If presenting complex theories or concepts, always provide real-life examples or analogies to make them easier to digest. And always build your stories toward creating and supporting your vision! 

Maintain a logical flow when transitioning from one idea to another. This technique ensures that each point is understood completely, making it easier for the audience to retain. 

6. Add a Call to Action (CTA)

End your pitch deck with a compelling call to action. Create a sense of urgency, prompting partners and investors to act immediately. This part is crucial because you guide the investors and audience on what to do next. Without a call to action, all the work you’ve put into making the presentation will be a waste of time and opportunity.